Wednesday, April 4, 2012

Black, White & Gold

Mexican branding giant Anagrama has always been at the top of their game when it comes to product and interior design, and this latest venture is no exception.  Catalina Fernandez is a high-end pastry shop in San Pedro, Mexico.  Cleverly, Anagram decided to pull on the company’s roots - home baking - with the concept for their shop and product identity.  The palette is simple - black, white and a little gold - yet effective.  With the interior being reminiscent of an old warehouse kitchen with painted brick walls and packages of baking materials on shelves, they have really let the simplicity speak for itself. The packaging is no different with hints of gold embellishments; the majority of the color comes from the product itself letting the pastry's look extra yummy against a crisp white background. I don't know about you but I think that there is something so refined about an urban and industrial space housing a boutique pastry shop. Yum!


  1. I'm not sure how good their baked good tastes but if it's as good as their design, I'm sold

  2. LOVE love these space, and the branding its fantastic !!


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